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By Anthony Johnson(CIM)

Quote.
"Buying a website without search engine optimisation is like spending your entire budget on a television
advert without buying any air time to show it to the world." 

What you need to know before you buy a website.

The main problem with starting out on the internet is not knowing all the facts.
Firstly a website is only a small part of being successfully found on the internet. The majority of new website owners find this out after spending their entire budget on a website that all they actually get is a website!
Now you may be confused? Well being part of the World Wide Web means a lot of contributing factors this is where Internet marketing and Search Engine Optimisation (SEO) come in.
SEO is a method that increases your websites visibility on search engines such as Google and many other popular internet places. Using keywords that are significant to your business, this is the process that will drive more people to your website.
More and more companies are taking their business online today and rightly so. An online presence is often the quickest way for a customer to view your services or products and decide whether or not to purchase them. SEO will increase your chances of having a higher search engine placement for your website. Search engine optimisation is a whole host of techniques brought together, then an internet marketing campaign should be created.
Even though we use the words "Search Engine Optimisation", you should base your decisions on what's best for the visitors of your site. They're the main consumers of your content and are using search engines to find you. SEO is about putting your site's best foot forward when it comes to visibility in search engines, but your ultimate consumers are your users, not search engines.

Internet marketing

So now you have your site listed on search engines people are queuing through your modem to get to your site right? Well now it’s time to look at other sources to get visitors to you website, there are so many ways to do this including Starting a social network program, Contact sites that relate to yours to request a link exchange, Syndicate your content. Create News Feed via RSS, Forum posts and many more!
Tip: Keep updating your site with new content, the reason for this is quite simple, if your met someone new and they told you the same things the last time you met and again the next time you meet, would you want to meet them again? This is also the search engines take on websites.

Anthony Johnson
Director at Seo Go website design and search engine optimisation in Coventry.

Q. If you have a website built by a web building company you will pay for a website only (10% of your actual needs to be successful online).
A. Seogo/One Coventry, Build affordable Websites with offers on all the time, also we offer the other 95% of what you need to be successful on line.

Q. They do not come optimised so you will need to spend weeks learning basic SEO or pay for that after when you find this out.
A. Seogo/One Coventry Build the optimisation into the site and always update new technology so our clients always stay ahead of the competition.

Q. You have to pay a monthly Hosting fee of a min £10.00 a month.
A. Seogo/One Coventry Has its own server so no extra monthly cost after membership.

Q. You still have to add your site to directories to be found and Google is only 2% of the worlds Search engines! (over 400,000).
A. Seogo/One Coventry Submits the website to over 400,000 search engines and add you to the powerful Coventry Directories for free.

Q. You still need to link build to gain popularity for your site this generates the word of mouth effect.
A. Seogo/One Coventry Community network members all link to each other creating an instant link popularity on the world wide web.

Q. You will have to set up numerous social networks and firstly learn how to create a fan base, group and a friends list.
A.Seogo/One Coventry has a huge following in all sectors of social networking and place you on their network.

Q. you will need to pay to have your site updated when you need it and supply the content to be added.
A. Seogo/One Coventry will update your content for free once a month.

Q. you will still need to set up a blog.
A. Seogo/One Coventry will supply you with a blog for you to manage any way you wish.

Q. You will need Advice on anything web related by the most experienced Team in the City.
A. Seogo/One Coventry will be with every step of the way with over 10 years of internet marketing experience.

And these are just a few things to checkout when you first set out in the world wide web.