By Anthony Johnson(CIM)
"Buying a website without search engine optimisation is like spending your entire budget on a television
advert without buying any air time to show it to the world."
What you need to know before you buy a website.
The main problem with starting out on the internet is not knowing all the facts.
Firstly a website is only a small part of being successfully found on the internet.
The majority of new website owners find this out after spending their entire budget on a website
that all they actually get is a website!
Now you may be confused? Well being part of the World Wide Web means a lot of contributing
factors this is where Internet marketing and Search Engine Optimisation (SEO) come in.
SEO is a method that increases your websites visibility on search engines such as Google and many
other popular internet places. Using keywords that are significant to your business, this is the process that will drive more people to your website.
More and more companies are taking their business online today and rightly so. An online presence is often the quickest way for a customer to view your services or products and decide whether or not to purchase them. SEO will increase your chances of having a higher search engine placement for your website. Search engine optimisation is a whole host of techniques brought together, then an internet marketing campaign should be created.
Even though we use the words "Search Engine Optimisation", you should base your decisions on what's best for the visitors of your site. They're the main consumers of your content and are using search engines to find you. SEO is about putting your site's best foot forward when it comes to visibility in search engines, but your ultimate consumers are your users, not search engines.
So now you have your site listed on search engines people are queuing through your modem to get to your site right? Well now it’s time to look at other sources to get visitors to you website, there are so many ways to do this including Starting a social network program, Contact sites that relate to yours to request a link exchange, Syndicate your content. Create News Feed via RSS, Forum posts and many more!
Tip: Keep updating your site with new content, the reason for this is quite simple, if your met someone new and they told you the same things the last time you met and again the next time you meet, would you want to meet them again? This is also the search engines take on websites.
Everything you need to know Before starting out on the internet.