Internet Marketing Part 5

Internet Marketing Plan Step 5 - Tracking & Monitoring Your progress



Tracking and reacting to your campaign's successes are critical in maintaining an effective marketing campaign. From your website stats to PPC stats, there are many ways to determine what is working and what isn't. By paying attention you'll learn volumes about your ads and how to hone them for best results.




Tracking tricks include using sales codes for each ad placement, setting up separate entry pages on your site for each ad, and utilising a service that helps track activity. For example, a shop directory gives you performance stats on your product listings. We  advertising management software that help you to track ad performance and gives powerful ad tracking management and support.




On a daily basis for the first two weeks, review the results of your various ads. Write them up in your tracking sheet and look for any trends or patterns. Which ones are performing, where and why? If some aren't working, replace them with others that are or try another from your hold list. Once you settle into a pattern of review and ad management you'll know better how often you need to monitor your marketing campaigns.



Successful holiday Internet marketing campaigns are within the reach of any business, no matter what your budget. By following these basic marketing plan steps and committing to the follow-through, you can create a cost effective marketing campaign with a substantial return on investment.

Good sales to you this year!


Anthony Johnson has been in online retail since 2000 and is the owner of several online retail sites including Designer and and lots more. He is currently working on a Community Network Scheme for Coventry.

Make traking your products a daily event, when you find a good one you can make the most of it.