Future Developments in Coventry

Former Jaguar site in Coventry to be prepared for future development

Published by Hannah Wooderson

tuesday 19th may 2009



Former Jaguar site in Coventry to be prepared for future development

The former Jaguar site at Browns Lane in Coventry is to be fully prepared in readiness for future high value employment use following a £9.8million investment from regional development agency Advantage West Midlands.


The investment has not only seen part of the site brought into the agency’s ownership but will also fund the remediation of the site.


New plans for the site are focused more on manufacturing and office use rather than large scale distribution.


Ian Austin, Regional Minister for the West Midlands, visited the Browns Lane site during a visit to Coventry on Monday. He said: “It is vital that key sites like Browns Lane are prepared in readiness for the economic upturn. The region must be in the best position possible to make the most of new opportunities when they arrive.


“I am delighted Advantage West Midlands has invested millions of pounds to drive the redevelopment of Browns Lane and boost Coventry’s economy.”


Mick Laverty, Chief Executive of Advantage West Midlands, said: “Our intervention at Browns Lane is a direct response to the economic downturn. In better times the market would have sustained the development.


“We are working closely with Goodman on this project to help maintain momentum, specifically by acquiring the land and ensuring work progresses with the preparation of on-site infrastructure.


“This will help attract the right businesses and employers, ensuring the site realises its potential to create more than 2,500 high value jobs and bring forward 60,000 sq m of quality office space in the near future.


“The remediation work itself will also keep people in jobs, while the development of the site will help to address the shortage of employment land in Coventry.


“The new site will create the right environment to attract businesses to the location and region and improve Coventry’s ability to attract new and high growth markets, which will stimulate employment and growth for the region. This will also help to retain graduates by increasing the number of highly skilled jobs.”


Cllr Ken Taylor, Leader of Coventry City Council, said: “I am delighted Advantage West Midlands has now invested in the former Jaguar site on Browns Lane. The site provided well paid, skilled jobs for local people and we are keen to ensure that it does so again in the future. This is an important step in achieving this aim.”


Julian Hetherington, Director of Land and Strategic Asset Development at Jaguar, said: “Jaguar supports the acquisition by Advantage West Midlands and is pleased at the opportunity for early redevelopment of the site and the employment prospects that it will create in the city.”


A spokesperson for Goodman said: “Goodman sold 9 hectares of the Browns Lane site to Advantage West Midlands in December last year.


“This was a strategic decision and we are now committed to developing the remaining land and undertaking site remediation and infrastructure works. In the next few weeks, we will be submitting outline plans for more than 40 acres of mixed-use space with a focus on manufacturing and offices. We are confident that as the site evolves, it will help regenerate the area by attracting businesses, jobs and amenities.”