Floristry is the general term used to describe the professional floral traders in Coventry. It encompasses flower care and handling, floral design or flower arranging, merchandising, and display and flower delivery. Wholesale florists in and around Coventry sell bulk flowers and related supplies to professionals in the trade. Retail florists offer fresh flowers and related products and services to consumers.
Floristry is a term that refers to the cultivation of flowers as well as their arrangement, and to the business of selling them. However, the floral industry is the basic drive behind floristry. Florist shops, along with online stores are the main flower-only outlets, but supermarkets, garden supply stores and filling stations also sell flowers.
Coventry floral design or floral arts is the art of creating flower arrangements in vases, bowls, baskets or other containers, or making bouquets and compositions from cut flowers, foliages, herbs, ornamental grasses and other botanical materials. Often the terms "floral design" and "floristry" are considered synonymous. Florists are people who work with flowers and plants, generally at the retail level. The term is not to be confused with floristics (the study of distribution and relationships of plant species over geographic areas.). Floristry is also not to be confused with horticulture which more broadly relates to the cultivation of flowers and plants.
Florist's shops in Coventry will contain a large array of flowers, sometimes displayed on the street, or will have a large plate glass window to display the flowers. To keep them fresh, the flowers will be inside of a cooler and kept in water, generally in glass or plastic vases or other containers. Most shops have a cooler near the front of the store with large glass doors so that customers can easily view the contents. Some shops also have another cooler out of the customers' view where they keep extra stock and arrangements for customers' orders. In Coventry most stores have a back section in which the designers can work on orders with more privacy.
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