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By Anthony Johnson, Feb 22 2016 08:21PM

Virgin Galactic’s new spaceship was revealed to the world with the help of Coventry car maker Jaguar Land Rover.

A top-of-the-range Range Rover Autobiography with Sir Richard Branson on board towed the SpaceShipTwo, named VSS Unity, at the global unveiling in the Mojave Air and Space Port event in California.

A fleet of Land Rover vehicles currently provides support for the Virgin Galactic teams in California and New Mexico and are set to play a key role assisting future astronauts once commercial operations get under way.

Land Rover and Virgin Galactic announced a partnership in April 2014 and among other things the companies are developing a number of STEM educational programmes to inspire the next generation of engineers

Guests at the unveiling ceremony included Virgin Galactic’s stakeholders, VIP guests and future astronaut customers.

The event also marked the special official naming moment of the new SpaceShipTwo, with Stephen Hawking announcing the name VSS Unity via a specially recorded message.

Land Rover partnership with Virgin Galactic

Land Rover partnership with Virgin Galactic

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Stephen Attenborough, commercial director at Virgin Galactic, said: “Since our partnership began in April 2014, Land Rover has become an integral part of the team’s day to day operating environment in Mojave.

“Therefore it was fitting that the Range Rover Autobiography took a staring role as our new SpaceShipTwo, Unity, made its global debut.

“We’re looking forward to more collaborations across the business including STEM programmes as well as engineering, design and product initiatives.”

Mark Cameron, global brand experience director at Land Rover, said: “This is a significant milestone for Virgin Galactic, and we are proud to be part of it.

“Helping the team unveil the new SpaceShipTwo not only reflects our supporting role in the Virgin Galactic programme but it was also an impressive display of the Range Rover’s towing capability.

Land Rover partnership with Virgin Galactic

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“But we have partnered with Virgin Galactic for many more reasons than simply providing and promoting a fantastic range of SUVs.

“We share the same long-term vision to invest in innovative design and technology to help us go further and achieve more.

“Not simply to enable mankind to explore, but to develop this partnership to inspire others.

“From our tens of thousands of employees and customers to schools and colleges, motivating more young people to pursue careers in engineering, science and technology - and explore new ways of travelling for future generations. This is a very special match of brands based around a shared vision.”

By Enda Mullen

By Anthony Johnson, Nov 18 2015 11:50AM

£150million boost for Coventry city centre in devolution offer to West Midlands

Today a massive cash boost of £150million to speed up the regeneration of Coventry city centre has been negotiated by the Leader of Coventry City Council as part of an £8billion proposed devolution (devo) deal for the West Midlands.

Council leaders across the West Midlands will spend the next few weeks working through the detail of the offer from government which could see the region taking over a number of powers, including public transport, from central government. Councils will make a final decision on whether to accept the deal in January.

Coventry & Warwickshire Chamber of Commerce Response

Louise Bennett, chief executive of the Coventry and Warwickshire Chamber of Commerce, said: “The businesses of Coventry and, indeed, Warwickshire don’t look at city, county, regional or even national borders as a barrier to do business.

“They simply want the city and the region to have the best possible conditions from which to do business and if a regional combined authority can help to do that by drawing down further investment then business will welcome the move.

“Coventry has made the bold step of going into the combined authority and they will have this Chamber’s support in any bid to attract investment to the city that can have a positive knock-on effect for the entire region.

“Equally, the majority of companies across Coventry and Warwickshire still see a natural alliance between the two so it’s important that Warwickshire and its businesses see the benefits of devolution.

“This is still early days and it’s absolutely crucial that Chambers help provide a business voice in this process – especially around the subject of business rates – either with a vote or as a statutory consultee.”

By Anthony Johnson, Nov 13 2015 08:54AM

What the recruitment figures say.

Staffbase Recruitment in Rugby has learned that Ninety-four per cent of UK employers are operating with limited capacity to take on more work, according to the latest JobsOutlook survey by the Recruitment and Employment Confederation (REC).

With three quarters of employers (76 per cent) signalling that economic conditions are improving, and almost half (47 per cent) saying that confidence in hiring and investment decisions are ‘getting better’, businesses are actively looking to take on more staff.

Eight in ten businesses (80 per cent) plan to hire permanent staff in the next three months, and three quarters (76 per cent) plan to increase headcount in the medium term.

Staffbase Recruitment

The regular monthly survey of 600 employers found that:

More than two thirds (67 per cent) have either increased pay or headcount in the last year.

Eight in ten (79 per cent) take on agency workers in order to access key strategic skills.

Six in ten (59 per cent) have made at least one temporary worker permanent in the last year.

Ninety-four per cent say that agency workers are paid more or the same than if they were permanent.

A shortage of candidates is expected for permanent managerial roles (13 per cent), driving and distribution roles (13 per cent), and blue collar roles (11 per cent).

A shortage of agency workers is expected for technical/engineering roles (16 per cent), construction roles (11 per cent) and driving/distribution roles (11 per cent).

“The demand for skilled people is especially acute in construction and engineering as a result of newly announced housebuilding and infrastructure projects. A reported shortage of people to fill driving and distribution roles is also concerning and could cause major problems as retailers and logistics firms seek to take on staff to meet increased demand over the Christmas period.”

Staffbase Recruitment Managing Director Garry Shipman says:

“Employers across many sectors are finding it very difficult to fill their vacancies. Pay is rising as the competition for staff increases and businesses react to the need to keep hold of the staff they already have. In areas where permanent roles are particularly hard to fill, employers are turning to temporary workers in order to fill their skill gaps.

Staffbase Recruitment has a team of professional recruitment consultants who have access to all leading UK jobs boards and we can help you to find the talent that you need to fill your permanent and temporary vacancies.

By Anthony Johnson, Apr 8 2015 08:33AM

What is SEO?

The 4 Key Critical components to being found online.

Search Engine Optimisation also known as SEO has changed dramatically over the last 5 years, it really seems to have gone around in a big circle as to who you would use to create your campaigns.

In my opinion (backed by 12 years of facts), you need a four pronged approach, Start with optimising your website, make sure it has the right message to convert into sales, in the past, techniques to get high rankings failed to do this and had a negative effect on visitors creating a false economy, being number 1 on the search but with not conversions or sales.

Set up a social media campaign following your brands guidelines (if you don't have any create some) using call to action banners and buttons.

Target local businesses first, don't sell at them, engage with them, join local groups and networks. Social Media is the buzz word at the moment but dont rush in, Twitter and Facebook are the most popular but not always the most effective. Have a look at Linked in , this is a business "Facebook" and can be very good for B2B sales.

Look outside the box, If your retailing you can use Pinterest or Instagram to promote images of products. there are social media platforms out there that are industry pacific, have a look for these also.

Thirdly you need to get creative! Write about your product, the more the merrier, content is king. Make it interesting and informative, this content is the starting point for your SEO campaign. By now you should have a few connections locally from your social media campaign, and them to promote your content in return, you do the same.This is Search engine optimisation and this will create links to your website which is still a very big factor in ranking on Google.

Internet marketing is in my opinion and were people who think they know SEO look at me funny! This is often miss represented as SEO, Internet marketing is Visual online marketing, let me give you an example, Group-On, they use Internet Marketing. You will probably have been on a weekend break with Group-On but you will not find them at the top of Google, or even in the top 10 for the term Weekend break. the promotion of banner ads, emails, apps are the key to this area.

For more detailed info visit Here

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By Anthony Johnson, Jun 22 2014 08:12PM



After the first amazingly successful week of live Beta memberships, we have looked at the questionnaires written by new members and had a discussion forum.

We have now come up with a new offering, for all annual membership subscriptions we will be giving 1 hour of Trade 4 Trade tech time. This mean you can book 1 hour with our experts to help you with your business. The hour can be anything from the list bellow.

Social media set-up. Facebook,twitter,pintrest,instagram set up

SEO Audit and advice. A full report on your website with tips.

Trade 4 Trade account set-up. fully set up and optimised for you.

Directory Listings. Set up on leading free directories.

Google Business. Creation of your local Google listing and maps

If you think there should or could be something else on the list please let us know.


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